The site may have Auxiliary Menu offering hotel accomm in areas other than where
the conference is being held. However, we would be better served to rather
link out from this site to the Hotel Network site.
Rationale for Site Content
This website will contain the types of products and information suited
primarily to the Pre & Post-Conference market.
The Product Focus will be on:
Short, focused itineraries
Africa exotic
Some informative / educational
Product Supplementary should include:
Corporate Team Options
Incentive Days & Reward Packages
This is so that we can also get some mileage out of the site, vis-à-vis
the Corporate Direct Project
The Target Market:
Business Class Executive, Corporate, Government, Institutional.
Male : Female = 60 : 40%
Income: Upper B to A+++
Psych Profile
Nominally: aspirational, influential
Very well educated, very well read, well traveled
Used to being looked after – because can afford it.
(junior personnel aspire to this, and therefore set their sights high
by emulating their superiors)
To provide a more exciting and reachable (ie feasible) offering of Travel
Options than our competition.
Remember - these people are busy and may only have 3 days in which to
do something.
Majority of offering have to be "localised" or reachable by air in less
than 3 hours
Product Categories:
Executive Getaways
Botswana Fly-In Safaris
Out of Africa Experience – this will be Kenya, Tanzania products
Tropical Weekend Break-Aways – Durban, Mocambique, Zanzibar products
Bush and Beach Options - Kruger Park or KZN lodges combined with Mocambique
or Durban Vacation packages
Executive Accommodation - boutique hotels
Management Bush Getaways - Some Luxury Greater Kruger and KZN safari lodges
Victoria Falls and Zambia
Vic Falls and Zambia Corporate Team Options - Group booked activities
Incentive Days & Reward Packages
