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Concept Development: From Concept to Flight: part Science, part Art, part Psychology. part Marketing, All DESIGN.
As a Freelance graphic designer, I have provided Design concepts and Brand
developement for almost forty years.
So, you might say that I have "had some practice". At the best design
houses in South Africa.
The illustration above is my way of demonstrating the number of idea failures
that MUST occur in order to reach The Best Idea.
I draw your attention to why Design is Expensive - especially when it
is for the purpose of BRANDING.
Instant design is easy. Unmemorable branding can be created in under an
hour. And costs you very little.
Therefore, it is repeatable. And you can keep on doing it. Never reaching
any thing you could label as "Success".
An “Idea” occurs in a single mind. It is a mental Ideation of something
new or different. Or of a new or different way of doing a current task.
A “Concept” on the other hand is a mental construct of something very
specific, (and new), in reponse to something in the real world.
It represents a general Idea or category of something specific.
Most often, it is developed as a group activity - generally by a group
of people in the same or adjacent disciplines.
While an Idea may be general and open-ended; a Concept is more specific
and well-defined.
The Idea represents a rough, unrefined mental construct, while a Concept
is a notion that is refined and developed from extensive analysis, and
has as it's goal, a solution to a very specifically defined end-target.
Concepts are not solely the domain of a group of people. It is not uncommon
for a single individual to create and present a completed Concept.
I am that individual.
If your idea of 'design' and 'branding' has got the word "budget" in the
brief, you have arrived in the wrong place.
Now is the time to "move On".
IF: Graphic Design Success were compared to science-fiction movie spaceship
design, which it most usually is - you would understand why there is so
much uninspired design arriving in the 21st Century.
Anyone with a computer and a few design programs, is suddenly a "designer".
No qualifications other than the ability to operate a mouse and a keyboard.
And press the "Print" button.
1 Blows Up on The Launch Pad
2 Fails at Max Q
3 Not Great, Not Terrible
4 Enjoy the Ride
5 Please Abduct Me
This page demonstrates some of my
"also-ran" ideas.
Sometimes things just dont work out. The client brief was fairly open.
I used purple for the 'Villain' which was based on the movie: "Killing
Eve".
Client wanted to stay "nautiacal".
So blue she is.
Spec.
Typograhy to match the 'flow of the waves'.
A time-consuming excercise - well executed.
The final design extended to follow the length of the catamaran hull,
and semi-conceal the windows using perforated vinyl apllication.
More changes were suggested that would so change the design, that the
effort exceeded the budget. I had o bail out of the project. It happens.
Logo Concept for Luxury Car Auto-Stylers. J1 Aegis. Jardine Motors.
Sadly the design was disqualified by DesignCrowd, who maintain that these
designs are "mock-ups" - because the typography is on the side of a vehicle.
Had I visited their half-complete, half-arsed website BEFORE starting
this task - I would never have undertaken it.
Spec: U.S.A.
Client chose: Bold 'Crucible'- Light 'NRG'. ???
Go Figure!
Spec: Nigeria
Bridget Air Aviator Training Company
U.S.A.
Other design was chosen for company T-shirts.
Had I visited their half-complete, half-arsed website BEFORE starting
this task - I would never have undertaken it.
Spec: U.S.A.
Fleurty Roses Call and Deliver Service
Spec: New York.
Start-up company.
Spec; Richmond. New York
Audio-visual staging for event hire.
Spec; USA
Logo Concept for Vames Wang Sosa - Trial Attorneys. U.S.A.
Part of a pitch by several designers.
Died still-born on the drawing table.
Guess you can't win 'em all.
Spec:
Machine vision research and development company.
Spec. South Africa.
Sometimes things don't work out. Close. But No Cigar!
Spec. Great Falls. Montana
Also - Close. But No Cigar!
Spec. Florida
Logo Concept for Corporate T-Shirts. U.S.A.
Presenting the logo in sleek, dramatic dark tones.
Everything was rinky-dink, until they requested the "astronaut". This
bombed because I rendered a drawing of a photograph taken by a real astronaut.
They wanted something cartooney.
I don't do cartoons. Such is life.
Saffron Rd.
Bracknell.
Easthampstead. U.K.
&
Mill Street
Gardens. Cape Town
My Mobile: +44 799 011 3314
WhatsApp: +27 76 129 9265
morenofranco.design@gmail.com
Opening Hours:
Monday to Friday
08:00 - 17:00
Over-Time Rates Apply