Concept Development: From Concept to Flight: part Science, part Art, part Psychology. part Marketing, All DESIGN.
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Concept Development: From Concept to Flight: part Science, part Art, part Psychology. part Marketing, All DESIGN.
As a Freelance graphic designer in Bracknell. U.K. I have provided Branding
concepts and Brand developement for almost forty years.
So, you might say that I have "had some practice". At the best design
houses in South Africa.
If you imagine that the illustration above is humorous, you can start
kissing your money good-bye.
I draw your attention to why Design is Expensive - especially when it
is for the purpose of BRANDING.
Instant design is easy. Unmemorable branding can be created in under an
hour. And costs you very little.
Therefore, it is repeatable. And you can keep on doing it. Never reaching
any thing you could label as "Success".
If your idea of 'design' and 'branding' has got the word "budget" in the
brief, you have arrived in the wrong place.
Now is the time to "move On".
IF: Graphic Design Success were compared to science-fiction movie spaceship
design, which it most usually is - you would understand why there is so
much uninspired design arriving in the 21st Century.
Anyone with a computer and a few design programs, is suddenly a "designer".
No qualifications other than the ability to operate a mouse and a keyboard.
And press the "Print" button.
1 Blows Up on The Launch Pad
2 Fails at Max Q
3 Not Great, Not Terrible
4 Enjoy the Ride
5 Please Abduct Me
This page demonstrates some of my "also-ran" ideas.
For the more idiomatically-challenged of you. . .
in a horse race, after first, second and third placing -
there is "also ran"
Sometimes things just dont work out. The client brief was fairly open.
I used purple for the 'Villain' which was based on the movie: "Killing
Eve".
Client wanted to stay "nautiacal".
So blue she is.
Spec. U.K.
Typograhy to match the 'flow of the waves'.
A time-consuming excercise - well executed.
The final design extended to follow the length of the catamaran hull,
and semi-conceal the windows using perforated vinyl apllication.
More changes were suggested that would so change the design, that the
effort exceeded the budget. I had o bail out of the project. It happens.
Logo Concept for Luxury Car Auto-Stylers. J1 Aegis. Jardine Motors. U.K.
Sadly the design was disqualified by DesignCrowd, who maintain that these
designs are "mock-ups" - because the typography is on the side of a vehicle.
Had I visited their half-complete, half-arsed website BEFORE starting
this task - I would never have undertaken it.
Spec: U.S.A.
Client chose: Bold 'Crucible'- Light 'NRG'. ???
Go Figure!
Spec: Nigeria
Bridget Air Aviator Training Company
U.S.A.
Other design was chosen for company T-shirts.
Had I visited their half-complete, half-arsed website BEFORE starting
this task - I would never have undertaken it.
Spec: U.S.A.
Fleurty Roses Call and Deliver Service
Spec: New York.
Start-up company.
Spec; Richmond. New York
Audio-visual staging for event hire.
Spec; USA
Logo Concept for Vames Wang Sosa - Trial Attorneys. U.S.A.
Part of a pitch by several designers.
Died still-born on the drawing table.
Guess you can't win 'em all.
Spec: U.K.
Machine vision research and development company.
Spec. South Africa.
Sometimes things don't work out. Close. But No Cigar!
Spec. Great Falls. Montana
Also - Close. But No Cigar!
Spec. Florida
Logo Concept for Corporate T-Shirts. U.S.A.
Presenting the logo in sleek, dramatic dark tones.
Everything was rinky-dink, until they requested the "astronaut". This
bombed because I rendered a drawing of a photograph taken by a real astronaut.
They wanted something cartooney.
I don't do cartoons. Such is life.
Saffron Road
Bracknell
Berkshire. U.K.
RG12 7BS
My Mobile: +44 799 011 3314
WhatsApp: +27 76 129 9265
morenofranco.design@gmail.com
Opening Hours:
Monday to Friday
08:00 - 17:00
Over-Time Rates Apply
