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My Corporate Identity design services offer businesses in Bracknell. U.K. and Eastbourne, over 40 years of freelance graphic design expertise.
Corporate Identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation.
Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate
strategy have become inextricably linked.
Some marketing specialists regard Corporate Identity as the core of an organsation's existence, made up of its history, beliefs, philosophy, technology, people, its ethical and cultural values and strategies.
Corporate Identity also helps determine the positioning of an organisation in terms of its markets and competitors.
So! Who are you? What does your organization stand for? What do you want clients and customers to believe?
How sincere is your "message"?
I cannot answer those questions for you.
Yet I can help by consultation. Dragging the truth out of you by begging, beseeching and ulimately intimidation and threats.
We will arrive at the Truth. Together. ZEN
SEE >> Corporate Communication
Academics and marketing consultants concur that corporate identity is
not that easy to define. Instead of compiling a definition, academics from
the Strathclyde, Erasmus and Harvard Business Schools and leading consultants
developed the Strathclyde statement which articulates the multi-disciplinary
nature of corporate identity:
"Every organisation has an identity. It articulates the corporate ethos, aims and values and presents a sense of individuality that can help to differentiate the organisation within its competitive environment."
"When well managed, corporate identity can be a powerful means of integrating the many disciplines and activities essential to an organisation's success. It can also provide the visual cohesion necessary to ensure that all corporate communications are coherent with each other and result in an image consistent with the organisation's ethos and character."
"By effectively managing its corporate identity an organisation can build understanding and commitment among its diverse stakeholders. This can be manifested in an ability to attract and retain customers and employees, achieve strategic alliances, gain the support of financial markets and generate a sense of direction and purpose. Corporate identity is a strategic issue."
"Corporate identity differs from traditional brand marketing since it is concerned with all of an organisation's stakeholders and the multi-faceted way in which an organisation communicates."
In the highly competitive arena that businesses must to operate, factors
such as the need for consistent visibility and communication, as well as
innovative measures to counter escalating media costs, are becoming more
important. A clearly defined and positive corporate identity is of vital
importance for success and growth.
The danger lies in the assumption that we only communicate when we set out to
Our corporate image is much more than a common visual identity. It is a picture in the eyes of our various stakeholders, made up of jigsaw pieces ranging from visual elements to perceptions of company culture, language issues, service delivery standards and service delivery experiences.
The objective of this Corporate Identity Guide is to establish a strong visual identity for the umbrella institution, which is to be applied with the required flexibility in recognition of its diversity. Flexibility should, however, not be mistaken for a laissez-faire application of the visual identity.
The use of corporate identity rather than reputation or image is not without significance. The word 'corporate' implies an entity that is large and has many facets - something which 'reputation' or 'image' cannot do. It is an internationally recognised term that gives an immediate impression of a large and imposing organisation.
However, the function of Corporate Identity just as easily applies to small businesses, and is as equally important to those businesses, and should be taken unto consideration business owners.