Freelance Copy, Document and Research Writing Service. Cape Town

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Art of Words - Creative writing by Moreno Franco

Forget about a "picture being worth a thousand words". A picture is just one frame of one scene in a movie.

But you need to do more than THAT! And that is when you need creative flair amd imagination with words.

And before you go getting your head bent out of shape - yes - you even need these qualities in a corporate document.

Because it is clever people - people that you know - that are responsible for the type of example I present at the bottom of this page.

Sharp Pencils

The original pencils of Consigliere Pfadentrott, Advisor to the Pope, used to write these documents.

ZERO A.I. Blow-Your-Socks-Off Copy and Document Writing with Impact

I take Document Writing very seriously. My freelance research document writing at the beginning of a design concept will serve as a road map. Highlighting both expectations and pit-falls.
During the writing process, holes in your thinking become apparent and solutions have to be crafted.
When your whole team is “working off the same page” - they will have an ACTUAL page to refer to.

A Document can also prevent expensive mistakes. After reading the Document you could well decide that the Concept is flawed - and ditch the project before spending any further time and money on it.

Can I Write? The following examples cover everything a company might want for commercial reasons, short of a doctors prescription or a forged Letter of Credit for your bank.

"Why War? Why Not Big Projects?"
"War is, essentially, A Big Project. The mobilisation of soldiers, equipment, materiel, food and fuel logistics . . .
All this requires planning, motivation and action.
If War is not difficult - then neither are Big Projects. . .

Professional Lifestyle and General Content Writing
Here's a Whole Website full.
If you can think of it - I can put it into words for you. Just have a clear brief of what you want to say.
For print media or printed documentation, or S.E.O. written for web publication.
What ever you require is just a call away.

Just be sure to have a TYPED OUTLINE for me to work from.
I Don't Do Mind Reading.

Professional Business Writing and Documentation
I write purposeful, clear and concise business documentation. This includes client proposals, reports, marketing presentations and more, for effective corporate communication.

Just be sure to have a TYPED OUTLINE for me to work from.
Like I said - I DON'T DO Mind Reading.

Website Content and SEO Writing
Just a small sample of my website content writing. Some, where I have written the ENTIRE website.
Others, where I have been a contributing Writer.
They cover a wide range of topics: safari travel, air conditioning servicing, Paganism and Wicca, restaurants, luxury villa accommodation . . .

Book of the Vasche Vexvelt
Bonus Ultra-Creative Reading!

This is a photographic essay - Souvenirs of The Safe Amnesia of History
It is a testimonial. A testimonial in the form of a diary
A diary presented as an exhibition of photos and textual material.
A text that is of a statement,supported by photographic evidence –

My Stint as a Safari Travel Writer in Botswana
Yes - I can write for Travel websites - with some unexpected flair, imagination, turns of phrase.
I am not building a link farm here -
To read: copy ' paste the links to a new browser.
https://www.botswana.co.za/Botswana_Travel_Reviews-travel/okavango-delta-timeless.html
https://www.botswana.co.za/Botswana_Travel_Reviews-travel/travel-review-houseboat-safari-chobe-river.html
https://www.botswana.co.za/Botswana_Travel_Reviews-travel/travel-review-chobe-in-summer.html

Avoid the 'Design Challenge' Trap with Studio Franco
Interpreting the Intent of a Question.
All job interview questions have a reason for being asked. Some questions have concealed reasons.
So be careful to read behind the question.

African Politics Dictionary of Alphabet Zoop!
Humorous Creative Reading

There is no irony here - nor humour.
Just the Dark Truth!

So Nice to See a Project Document in Action

Project Team Co-odination

A Good Document Gets Your Team Working Off The Same Script

But NOT Like This! You Were Warned!

Every designer knows that people brief badly – every one that is, except the person giving the brief. The Briefer is, by his/her reliance on the passive voice, hobbled, leading to sentences like this one, in which the subject is acted upon with lumpy nouns, without ever saying exactly who the action is done by, so that the sentences get longer and longer as you listen and never seem to end, even when there is clearly nothing more to say in the sentence, at which point the Designer may get a meager little semi-colon; this gives him a rest so that he can go on and listen to another long phrase without really learning anything more that could illustrate the idea of the message that is being attempted to be put across, by which time the Designer is now trying to recall the original subject being briefed, because the Briefer has kept talking, even though his/her brain has long since been disengaged . . . Z z z z z z

Studio Franco Design

Gardens Centre
Mill Street
Gardens. Cape Town

Contact

My Mobile: +44 799 011 3314
WhatsApp: +27 76 129 9265

morenofranco.design@gmail.com

Graphic Design Service

Opening Hours:
Monday to Friday
08:00 - 17:00
Over-Time Rates Apply