Core Graphic Design Focus
Over the past 40 years, I have focussed primarily on Below-The-Line accounts,
and all my work has been devoted to:
Conceptual Design,
Package Design,
Logo and Corporate Identity Design,
Restaurant Menu Design,
Fashion Label Design,
Leisure Brochure Design,
Corporate Report Design,
Interior Concept Design,
Print Media,
Point-of-Sale Design,
Product Competition Design,
Web Site Design,
PowerPoint Presentation,
Farewell Cards for Retiring C-Suite Executives. . . had to put that
one in.
Commercial Illustration/ PhotoShop, FreeHand, Air Brush, Pen & Ink,
Traditional paint brush, Acrylics, Inks, Casein...
Product Design and Styling/ Container design including: Extruded aluminum
monobloc for deodorants, Cardboard food containers, Glass cosmetics bottles,
Extruded plastic liquids containers, Soap tablets, Sun-glasses, Sun-glass
cases, Audio-cassette transporters...
Digital Media Presentation/ Director (Movie), Adobe Premiere, PowerPoint
Commissioned Painting/ Air Brush, Pen & Ink, Traditional paint
brush, Acrylics, Inks, Casein...
Commissioned Digital Art/ Custom illustration, Image Manipulation,
Image Re-Touching Layout and Story Board Visuals/ Pen and Marker, FreeHand
Exhibition Design/ Corporate exhibition stand design, exhibition set
design and assembly Venue design, styling and dressing. Set design.
Photographic Direction and Styling Video Direction/ Art & Script direction,
Camera and Sound direction. Video editing and Edit directionI have worked
as a:
- Freelance Designer and Artist
- Art Director
- Creative Director
- Conceptual Consultant
- Exhibition Designer, Constructor and Logistics Manager D
- Design Production Assistant
- Design Production Manager
- Project Manager
Previous Contracts
A 7 year contract engaged in New Business Development for Siyabona Africa
Previously - for the Same Company
A 7 year contract as Production Manager, Creative Director (BTL) and Special
Projects Co-Ordinator for Siyabona Africa Travel, where I was instrumental
in the start up of the business in 2000.
The position required that I be responsible for:
- Creative direction – for print, digital and web
- Web Content production management
- Web Development project management
- On-line Marketing activities
- Corporate marketing and communications - for this internet based travel
destination marketing company.
My responsibilities involved the formulation of the various product
line marketing strategies, including development and implementation of
media directed at the travel trade: both local all-Africa service providers
and international buyers for the South African based leisure travel market.
-
Corporate Brand promotion and maintenance in positioning Siyabona
Africa as a leading African Leisure Destination marketing company
-
Strategic Concepts for On-line Marketing– conceptualizing and
planning various "value-added" packages to increase traffic to the sites;
assist in implementation of search engine optimization techniques.
As Design Co-Ordinator my tasks encompassed::
-
all corporate design application, and communication collateral,
Corporate ID development for the Company, as well as for our affiliated
partners and selected service providers.real and virtual world
-
over-all application of web-marketing driven design criteria
to all publication material
-
editorial content quality assessment on the Siyabona Travel Network
-
Brochure and Media Ad design, through to final repro and print.
This also included directing the promotion of Siyabona Africa’s subsidiaries,
Siyabona Africa Safari Company and Flying Lions Safaris
As Production Manager::
As Production Manager [read also Studio Manager, Traffic Manager, General
Dog's Body], for this same company, I took responsibility for the application
of design and editorial content needed for the web and on-line marketing
/ promotion activities, so as to satisfy our strategic marketing objectives
in Travel Destination Marketing.
As Project Leader my main tasks are::
- Initiating Product Marketing Strategy
- Product Assessment
- Project Team performance and production levels
- Critical Path: production scheduling, Performance and Production standards
- Work flow assessment and task assignment
- preparing relevant internal communication documentation of all the above
As Project Manager I was involved in both Business and Marketing Development.
My responsibilities aspects were:
-
Web-Site Production, Content and Editorial Management - driving a
team of travel writers, and imaging artists
-
Website Design– taking responsibility for the look and feel of the
various domains
-
Operational Evolution of the custom built content management
interface: identifying ways to streamline production by implementing alternative
operational methods, in close consultation with the programmers and support
team. ie: improving usability
-
Strategic Concepts for On-line Marketing– conceptualizing and
planning various "value-added" packages to increase traffic to the sites;
assist in implementation of search engine optimization techniques.
-
Corporate Communications- involving development of Communications
Strategy and briefs. Development of Communications budgets. Management
of client/supplier relationships. Appreciation for agency contracts and
remuneration agreements.
Program Skills
- PhotoShop CS6, In-Design, Illustrator and Adobe Premiere
- MS PowerPoint, Project Manager, Excel, Word, OutLook
While am reasonably conversant with DreamWeaver, Flash, and
Fireworks and HTML
I believe that as a Conceptualist and Creative/Art Director, or Production
manager – I am better at
directing the skills of those that are better at it than I am.
While I look after the deliverable results.
The Work
As Siyabona is a Travel Network Company, the work is very focused. This
does not imply that this is all I am capable of. I have been in the travel
industry for 7 years, using skills that I have developed in other design
and marketing companies.
The domains cited on my website are each a sample of a greater product
mix of a Travel Network.
