You Are Here...
Kobayashi, my Robo-Chef enjoying an exotic cocktail whilst preparing my dinner . . . Hey! Where's mine?
My name is Moreno Franco. And I like well designed things. I graduated
from the London Royal College of Art in 1978 with dual majors in Visual
Communication Design and Industrial Design.
This is a set of articles I wrote for another website of mine - where
I examined what a person would have to do in order to live comfortably
in a small apartment.
When I say small apartment - I mean Bachelor or One Room Apartment with
a bathroom and toilet, and a kitchen.
NOT a room in someone elses house.
With so many years spent in the Belly of The Beast, where we sold people
things they never knew that they needed - I am also qualified to help you
avoid the BS of sales / marketing jargon.
Having been "forced" by disappointment resulting from items I have bought,
into appreciating how poor design influences the cognitive, social, and
developmental psychology of humans, I learned to understand how Good Design
can shape Human Life.
"It's Life, Jim - But not as we know it".
The WOLF and I. Yes it is a Mercedes. I have some standards.
Nothing. Yet. It is a small kitchen. Pretty. Pristine. A blank canvas
upon which to express ones self.
There exist any number of ways to just mess it up with egrigious clutter
and mindless shopping for stuff and staggering negligence towards good
taste - as opposed to what is needed, and what will fit.
Having faced this issue on a few occassions, and having just recently,
gone thru' this entire experience myself - I decided that I should share
my insights with my unsuspecting fellow Earthlings - in order to enlighten,
amuse, assist - and discourage from bankrupting excess.
Ultimately, you will be spared from the senseless search for things you
imagine you want - and instead focus on the things you need.
Being a designer means getting the Kitchen You Want
As a Designer - I like things that are well designed. Shopping for things
is a nightmare because I know I am going to be saddened by the sight of
a lot of totally uninspired junk. Which is not the fault of the designers.
They have to design to a pre-determined budget. Trapped by material limits,
burdened with time restrictions, pressured by production deadlines and
hobbled by manufacturing constraints - all resulting from the drug-induced
fever dreams of the marketing executives who . . . anyway . . .
To your right is everything you need to know about living a Compact Lifestyle
. . . ENJOY!
Your Compact LifeStyle Guide
Introduction to Compact Living
Guide to Small Apartment Living
Choose Appliances That Fit
Best 'Must-Have' Appliances
Enjoying a Compact Lifestyle
Benefits of Buying Top-Grade
If You Have to Pay For It
Energy-Efficient Appliances
Energy Saving vs Time Saving
Ten Things to Consider
11 Storage Solutions
Advantages of a Small Apartment
Benefits of Ironed Clothes
Induction vs. Electric Hot-Plate
Other Things to Read
Saffron Rd.
Bracknell.
Easthampstead. U.K.
&
Mill Street
Gardens. Cape Town
My Mobile: +44 799 011 3314
WhatsApp: +27 76 129 9265
morenofranco.design@gmail.com
Opening Hours:
Monday to Friday
08:00 - 17:00
Over-Time Rates Apply