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Studio Franco Professional Business Writing Services - Cape Town

Business writing is constructed with purpose. It is always relevant to the readers needs.

Business writing conveys information to the reader in a clear, concise, and effective manner. It can be categorized into four Writing Styles: instructional, informational, persuasive, and transactional.

Clarity of thought, conciseness, correct grammar and sentence structure, and simple language characterize effective business writing.

What Business Writing Is

Business writing is a type of writing that is used in a professional setting.
It is a purposeful piece of writing that conveys relevant information to the reader in a clear, concise, and effective manner.
It includes client proposals, reports, memos, emails, and notices.
Proficiency in business writing is a critical aspect of effective communication in the workplace.

Understanding “Business Communication” Presentation

Presenting Your Business in Writing

The business of “Communicating” has nothing to do with the words on the page.
Those are something people “read later”.
What is seen first is The Image of Your Company.
How the page is laid out, the typography, the color-scheme, hierarchy, imagery – are all subtle cues that tell the reader something.
What ever “this” Communicates to them – is going to affect HOW they read the words on the page.

If this Communication is flawed – it will detract from the words on the page.

Document Types Explained

I have included this item because I have had to explain it on many occasions to my various clients.

This presentation does not address any of those mentioned above . . .
Instead, we are going to look at only the TECHNICAL FORMAT of the file types that you can, or should not use.

Some of My Business Writing Examples

Pre and Post-Event Destinations Portfolio
PRE-AMBLE: The OBJECTIVE of this excercise is to make the lives of the Travel Consultants  easier. And NOT to help Customers.
Your STRATEGY will be to identify the Best Travel products / packages that match the TITLE of this document.
The RESULT of the implementation of the products / packages you identify is what will ultimately HELP Customers to make their choices. . .

Conference Website Writing
Very detailed. Get a coffee first. You are going to be here for a bit.
I don't like linking out to other websites - not good for MY traffic. So copy 'n Paste, please.
Visit >> www.conferences.co.za/conference-planning-guide.html
All my writing on the LEFT.
(Image selection damaged by client programming for mobile devices only).

Marketing Program
Proposal / Strategy for seeking New Customers.

Hot Pursuit Planning
This is what 'hot pusuit' looks like. Urgent! Wake Up! You are now 24 hours behind the target you just became aware of . . .
Your competition just launched a new product. Or, Consumers have suddenly changed course based on some advert, and your plan is???

Pre-Project Overview
How to prepare for your next project.

Types of Business Writing - What Do You Want to Say?

The broad field of business writing can be distilled into four categories based on their objective.
Here I have ordered them in terms of the importance of business aims:

Persuasive Writing
The goal of persuasive writing is to impress the reader and influence their decision.  It conveys relevant information to convince them that a specific product, service, company, or relationship offers the best value.
Such a type of writing is generally associated with marketing and sales.
It includes proposals, press releases and bulk sales emails.

Informational Writing
Informational business writing pertains to recording business information accurately and consistently. It comprises documents essential to the core functions of the business for tracking growth, outlining plans, and complying with legal obligations.
For example, the financial statements of a company, minutes of the meeting, and perhaps the most important, report writing.

Instructional Writing
The instructional business writing type is directional and aims to guide the reader through the steps of completing a task. A user manual falls aptly under the instructional category, as well as a memo issued to all employees outlining the method of completing a certain task in the future.

Transactional Writing
Day-to-day communication at the workplace falls under the transactional business writing category. The bulk of such communication is by email, but also includes official letters, forms, and invoices.