Bakers Biscuits - Family Christmas Gift Pack (Air-brush Illustration)
Typography Design... Spell it Out and Capture Their Attention
Being a freelance graphic designer exposes one to a huge variety of client
requests. Each one a challenge to be overcome. With Style.
There are only 26 letters in the English alphabet. Coca Cola uses just
five of them. A logo made out of a few letters.
IBM did it with just three letters, and Virgin Airlines with only six.
Design effort must go into the typography. Logotype is the “word” part
of any identity or marquee that can be viewed without a graphic symbol,
and still be recognised. Sometimes - without even having to be "read".
In the typography illustration at left, this logo-type bears no resemblance
to the Company Logo - which already elsewhere on the packaging.
The typographic treatment is designed to provoke an emotional response
Typography conveys a sense of presence.
